Brand Usage

How to Use RedefinED Atlanta’s Logo

CMYK logos should be used for print applications (brochures, banners), while RGB logos should be used for digital applications (websites, social media).
You must obtain written approval to use RedefinED Atlanta’s logo. All uses must be reviewed and approved prior to publishing or sharing digitally or in print. When linking digitally, the RedefinED Atlanta logo must only connect back to the RedefinED Atlanta website.
The RedefinED Atlanta logo may not be used in association with any third-party trademarks (names or logos) in a manner that suggests co-branding or creates confusion about the source, sponsorship, or endorsement of the materials.
Our logo must remain intact, be placed properly within layouts, be displayed only in approved brand colors (or reversed to white), and have adequate clear space around it. Any use of the RedefinED Atlanta logo should be clear, legible, and respectful of our brand standards.
When a dark background color obstructs the wordmark, the alternate light wordmark logo may be used. One-color logos may be used only when color logos are not workable due to production limitations (like embroidery or screen printing), single-ink printing, or digital restrictions. When using one color logos, default to Chalk or Evergreen versions before Black or White.
The RedefinED Atlanta logo may appear alongside logos of similar independent organizations, provided that there is sufficient white space and no suggestion of formal partnership or endorsement.

RedefinED Atlanta Colors

Text should be primarily Evergreen, or White on Evergreen background. Evergreen, Chalk, and White are suitable background colors. Old School Red, Leaf Green, Fresh Green, and Pear are primarily used as accents, with Old School Red being used to bring attention to calls to action.

Accessibility

Maintaining enough contrast between the text and background color makes content more legible and accessible. Choosing a dark background and a light text — or vice versa — can help achieve this contrast. This applies to buttons and icons as well. Color contrast should meet level AA of the W3C Web Content Accessibility Guidelines and can be tested at whocanuse.com.

Evergreen

RGB: R18 G72 B73
CMYK: C93 M14 Y53 K57
HEX: #124849

Chalk

RGB: R255 G247 B243
CMYK: C0 M3 Y3 K0
HEX: #FFF7F3

Old School Red

RGB: R226 G74 B1
CMYK: C6 M86 Y99 K1
HEX: #E24826

Leaf Green

RGB: R0 G145 B76
CMYK: C88 M16 Y94 K6
HEX: #00904C

Fresh Green

RGB: R124 G194 B75
CMYK: C56 M0 Y94 K0
HEX: #7CC24B

Pear

RGB: R238 G244 B210
CMYK: C7 M0 Y23 K0
HEX: #EEF4D2

White

RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
HEX: #FFFFFF

Rich Black

RGB: R0 G0 B0
CMYK: C60 M40 Y40 K100
HEX: #000000