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Our Brand

A Fresh Look to Mark A Decade of Progress

How to Use RedefinED Atlanta’s Logo

  • CMYK logos should be used for print applications (brochures, banners), while RGB logos should be used for digital applications (websites, social media).
  • You must obtain written approval to use RedefinED Atlanta’s logo. All uses must be reviewed and approved prior to publishing or sharing digitally or in print. When linking digitally, the RedefinED Atlanta logo must only connect back to the RedefinED Atlanta website.
  • The RedefinED Atlanta logo may not be used in association with any third-party trademarks (names or logos) in a manner that suggests co-branding or creates confusion about the source, sponsorship, or endorsement of the materials.
  • Our logo must remain intact, be placed properly within layouts, be displayed only in approved brand colors (or reversed to white), and have adequate clear space around it. Any use of the RedefinED Atlanta logo should be clear, legible, and respectful of our brand standards.
  • When a dark background color obstructs the wordmark, the alternate light wordmark logo may be used. One-color logos may be used only when color logos are not workable due to production limitations (like embroidery or screen printing), single-ink printing, or digital restrictions. When using one color logos, default to Chalk or Evergreen versions before Black or White.
  • The RedefinED Atlanta logo may appear alongside logos of similar independent organizations, provided that there is sufficient white space and no suggestion of formal partnership or endorsement.
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RedefinED Atlanta logo
RedefinED Atlanta logo
Download Zip Folder of RGB Logos
Download Zip Folder of CMYK Logos
View Brand Guidelines PDF

RedefinED Atlanta Colors

Text should be primarily Evergreen, or White on Evergreen background. Evergreen, Chalk, and White are suitable background colors. Old School Red, Leaf Green, Fresh Green, and Pear are primarily used as accents, with Old School Red being used to bring attention to calls to action.

Accessibility

Maintaining enough contrast between the text and background color makes content more legible and accessible. Choosing a dark background and a light text — or vice versa — can help achieve this contrast. This applies to buttons and icons as well. Color contrast should meet level AA of the W3C Web Content Accessibility Guidelines and can be tested at whocanuse.com.

Evergreen

RGB: R18 G72 B73
CMYK: C93 M14 Y53 K57
HEX: #124849

Chalk

RGB: R255 G247 B243
CMYK: C0 M3 Y3 K0
HEX: #FFF7F3

Old School Red

RGB: R226 G74 B1
CMYK: C6 M86 Y99 K1
HEX: #E24826

Leaf Green

RGB: R0 G145 B76
CMYK: C88 M16 Y94 K6
HEX: #00904C

Fresh Green

RGB: R124 G194 B75
CMYK: C56 M0 Y94 K0
HEX: #7CC24B

Pear

RGB: R238 G244 B210
CMYK: C7 M0 Y23 K0
HEX: #EEF4D2

White

RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
HEX: #FFFFFF

Rich Black

RGB: R0 G0 B0
CMYK: C60 M40 Y40 K100
HEX: #000000

Marking a decade of impact is more than a milestone—it’s a moment to reflect on where we’ve come from and where we’re headed. Our refreshed brand captures that spirit, carrying forward the values that shaped our first 10 years while positioning us for even greater progress ahead.

This brand refresh is the result of months of listening and learning—through conversations with families, educators, community leaders, and partners across Metro Atlanta. Their voices, experiences, and candid reflections shaped how RedefinED Atlanta shows up in the community today.

Here are the highlights

RedefinED Atlanta logo

Evolved styling of our name

We’re capitalizing the first letters in our name to match the capital power of our community. RedefinED Atlanta is bigger and bolder, but still rooted right here at home.

Expanded and updated palette, typography, and iconography

Our refreshed visual identity is designed to be as dynamic and diverse as our communities. With a broader color palette, updated typography, and modern iconography, our brand captures the energy of our work today and our bold vision for the future.

Authentic photo and video

We’re committed to celebrating the faces and voices of Metro Atlanta. Our photos and videos come from authentic moments in our schools and communities, ensuring our brand reflects the people we serve.

As a result, RedefinED Atlanta is still the same organization at its core—locally rooted, equity-focused, and relentlessly student-centered—but with a renewed look and voice that reflects who we are today and the future we’re building together.

More About Us

Important Guidelines for Public Mentions and Logo Usage

Anyone wishing to use RedefinED Atlanta’s logo must first obtain our written approval. All logo usage must be reviewed and approved prior to publishing or sharing digitally or in print.

We encourage our grantees to mention RedefinED Atlanta in press releases or public statements about your work, however grantees must seek approval to use our name in public communications, including press releases, newsletters, emails, and other forms of print and digital media.

Please reach out to media@redefinedatlanta.org for information and access.

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Dr. Keith Colbert

Dr. Keith A. Colbert has served in the Clayton County Public Schools (CCPS) system since 1998, starting his career as a fourth-grade teacher at Northcutt Elementary School. After a two-year tenure at Northcutt Elementary, he transferred to Morrow High School, where he served as a math teacher, special education teacher, and assistant head basketball coach. To gain insightful leadership experience, Dr. Colbert shadowed the administrative team, gained useful school leadership experience, and obtained a Master’s degree in Educational Leadership from Troy State University.

Dr. Colbert was selected as assistant principal of Mundy’s Mill High School (MMHS) in 2003 under the leadership of Dr. Anthony W. Smith. During his tenure at MMHS, he was instrumental in preparing the first class to graduate from the newly constructed school.

Dr. Colbert was recognized as a future principal leader in the district and was selected as one of twelve future leaders to participate in the principal preparation program, “A Forward-LEAP.” After completing this program, Dr. Colbert was appointed principal of Lovejoy Middle School in 2006, where he led more than 1,400 students. At the time, Lovejoy Middle School was the largest middle school in the district and considered underperforming. Dr. Colbert and his team led the school to substantial improvements in student achievement and were consequently selected as the 2008 Georgia PTSA Principal of the Year.

Driven to nurture a class of students from 6th grade to graduation, Dr. Colbert was appointed principal of Lovejoy High School in July 2009, where he served for seven years. He is one of the few principals in traditional high schools who is fortunate to have guided sixth graders to graduation with the Class of 2013. During his tenure at Lovejoy High School, the school was recognized as a Title I Rewards school in 2012 and 2013, SAT’s greatest gains school in 2012, and a USA News top high school in 2011. Dr. Colbert’s achievements led to a finalist for Principal of the Year for Clayton County Public Schools in 2011 and 2013.

In June of 2016, Dr. Keith A. Colbert was appointed Assistant Superintendent of Schools for Clayton County Public Schools.

Cayanna Good, Ph.D.

Dr. Cayanna Good serves as Deputy Commissioner for Innovation and Impact at the Technical College System of Georgia (TCSG), where she leads systemwide strategic planning and drives organizational improvement across all institutional pillars.
Previously, she served as Assistant Commissioner for the Office of Adult Education, overseeing statewide literacy initiatives, workforce alignment, and Georgia’s high school equivalency credentialing program.

Before joining TCSG, Dr. Good held leadership roles at the Governor’s Office of Student Achievement, the Georgia Department of Education, Teach For America, and TNTP. Her career began in the classroom in Houston — an experience that continues to ground her unwavering commitment to equity, access, and opportunity for all learners.

Dr. Good earned her bachelor’s degree from Fisk University, her master’s from Georgia State University, and her doctorate from Mercer University. She serves as Chairperson of the State Charter School Commission, she is a member of the Georgia Commission for Service and Volunteerism, a member of Alpha Kappa Alpha Sorority, Inc., and a member of the Brookwood High School Local School Council.