Our Brand

A Fresh Look to Mark A Decade of Progress

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Marking a decade of impact is more than a milestone—it’s a moment to reflect on where we’ve come from and where we’re headed. Our refreshed brand captures that spirit, carrying forward the values that shaped our first 10 years while positioning us for even greater progress ahead.

This brand refresh is the result of months of listening and learning—through conversations with families, educators, community leaders, and partners across Metro Atlanta. Their voices, experiences, and candid reflections shaped how RedefinED Atlanta shows up in the community today.

Here are the highlights

Evolved styling of our name

We’re capitalizing the first letters in our name to match the capital power of our community. RedefinED Atlanta is bigger and bolder, but still rooted right here at home.

Expanded and updated palette, typography, and iconography

Our refreshed visual identity is designed to be as dynamic and diverse as our communities. With a broader color palette, updated typography, and modern iconography, our brand captures the energy of our work today and our bold vision for the future.

Authentic photo and video

We’re committed to celebrating the faces and voices of Metro Atlanta. Our photos and videos come from authentic moments in our schools and communities, ensuring our brand reflects the people we serve.

As a result, RedefinED Atlanta is still the same organization at its core—locally rooted, equity-focused, and relentlessly student-centered—but with a renewed look and voice that reflects who we are today and the future we’re building together.

Important Guidelines for Public Mentions and Logo Usage

Anyone wishing to use RedefinED Atlanta’s logo must first obtain our written approval. All logo usage must be reviewed and approved prior to publishing or sharing digitally or in print.

We encourage our grantees to mention RedefinED Atlanta in press releases or public statements about your work, however grantees must seek approval to use our name in public communications, including press releases, newsletters, emails, and other forms of print and digital media.

Please reach out to media@redefinedatlanta.org for information and access.